Finally, I can write a blog post about the Hyper Adapt 1.0. Nike is one of the best company in the 20th and 21st century. The symbol of amazing Marketing, constant innovation and lived up the slogan.
After, the most expensive sneaker sold in the world that we will be exposed later in the evolution that Nike has always offered to the world of fashion and sport in general. Nike decides to bring wearable luxury and innovation to people.
The Hyper Adapt 1.0 is the first of a long series to arrive in your closet. I would like to start by letting you know that this is a stepping stone in the industry of wearable and innovation.
In fact, those shoes have a particular story they were first thought out in 2008. More than 10 years in the making and dozens of prototype. First, thought out by Tim Hatfield, a designer in the top secret innovation Nike Lab. One of the most secret place on the planet. 31 Pairs of air jordans and at his left side, Tiffany Beer senior innovation engineer. The idea was born during a brainstorming session like what Hatfield would like to have an; “adaptable performance.”
In 2005 Hatfield and Beer that the technology was advanced enough to make self-lacing shoes for athletic shoes. If you do research NBA players Have to have extremely tight shoes. On the other hand, when you are walking in your everyday life you have to have a balance between the loose and the tight. Medical studies have proven that if your feet start to hurt your whole body gets affected.
The hyper adapt concept will put everyone into an athletic as well as a good medical condition for walking in your day to day life. Multi-task sneakers and the first one of his kind. In 2007, Beer became an expert in a battery. The design team as well as the engineering team where working hand in hand.
Her effort resulted in a patent 8,046,937. It took another five years in order to create a perfect auto-lacing system. She could source lithium polymer battery that powers both the battery and the LED.
It takes 3 hours to charge and last up to two weeks.
In 2015, the first shoes were ready put into woven polyester which reduced stress on the machine. And a special design had to finally begin.
Those shoes came in color Black, White, and Gray. The lace is fully visible with nylon band in order for the athlete or the fashionista to see them tighten and loose as well as fell it and made the device totally interactive. An interactive part of your body in order to find the perfect balance throughout your day.
The milestone in the industry to offer a competitive price happened. The Hyper Adapt 1.0 started, started at 720. However, now you can find them at affordable prices online such as 415.00$ or the white at a more competitive price.
As their Name suggest Hyper Adapt 1.0 is the first of a long series of Nike evolution. The Hyper Adapt 2.0 is supposed to be out during the year 2019. Stay tuned and you can enjoy those discount and amazing shoe who is just starting to flood the market and bring fashion and technology to everyone along with the internet of things.
Thank you to wait for my collaborative shop to be set up.
Stay tune for our video in the next post that followed by the other one.