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How to make a successful product launch with Launchmetric the company that I am obsess with

How to make a successful product launch with Launchmetric the company that I am obsess with

Should I say Hello or just jump into the subject… How are you guys I missed you lost in school machine learning and two other things and a bullshit job but I guess my second business will be based on it? I hope this one work maybe it will not. I don’t know. This is a blog post, not an article and today I want to talk about a company that I love since 2017. I applied got rejected. I never work where I want to work for some reasons.

Launchmetrics merged with two other companies that of course, we will make you discover.

Which are:

The two founders are: Eddie Mullon: Instagram 

Michael Jaïs: twitter.

However, for now, we will focus on Launchmetric. As well as, how data will change the industry and how knowledge can empower your business, product or service.

OMG, we have to also catch with the biggest death of the year for the fashion industry the Kaiser Karl is dead. As he used to say, ” fashion is like a train that waits for nobody, you have to jump on it or you miss it and it’s gone.” I guess it is the fact. However, there are 9 trains a year for fashion alone so if your timing is not right you can always jump on it. OR you create your own train.

 

                                    WHAT IS LAUNCHMETRICS?

Launchmetrics is a fashion marketing platform that merges fashion and technology in order to help, brands and designer make better campaign choices as well as better products launch.

In a more than competitive landscape, we are not even at the competition stage anymore. We are in a chaotic landscape where everyone has a spill. Companies like Launchmetrics become very handy.

Data have had a chaotic two years especially with the facebook Russian scandals but we have been using data since the 60. It is just that tech allows us to make mathematical projects that are more accurate than ever.

Working with the biggest fashion company for retail as well as brands. Such as Dior, Net a Portet, Levis,… From FASHION TO BEAUTY which is why I really wanted to work for them for a couple of years like Google because they embody everything.

This product platform is an open door for future sales. Indeed, if you target your right market it is easier to know if your innovation has a potential market with a large database or no.

I have read a lot over the years that success is rented and the rent is due every day. That is partially true and companies like Launchmetrics are the pure example of that. Because also success calls success. If Beyonce where not famous and commercial she would not fill stadiums. Do you follow me?

I have heard countless of time. That I will never make money, that I will never be successful. I did some mistakes that is true. For example, I let my current job be not right with me. I should have set the bar straight. When they told me this is an entry-level position I should have not to stay quiet. I should have told the two women on the spot are you kidding me??? Don’t you see on my resume one of the best schools in the world? Don’t you read at least one year in visual retail for a year and seven years of experience? (since I started working in College.)

Instead, I just wanted my green card and be employed in my industry. Now when people are like you should settle. I am like nope. My family made a huge sacrifice to get us here. I made a huge sacrifice to get myself here with an impeccable work ethic and skills. ABSOLUTELY NOT. Why ? why would I settle? for what reasons? Success is first and foremost a science.

  • And anyone who wants to succeed will do so.

 

Companies like Launchmetrics set the tone for your current launch as well as the following products for your company and it is crucial to do so. You have to educate your customer as well as you have to know what your customer demand from you. That sounds like an easy task but on a  world scale, it is not that easy.

  • The parameters put by Launchmetrics become essentials.

                                          How Does Launchmetrics works?

Launchmetrics is a company that divides its services into three categories. Those really all work for the fashion brand marketing.

You have one part that connects your company with the right  “influencers”. Which is a term that I disagree with because the bottom line is people that help you sell? Consequently, it should be more appropriate to call them marketers.

The only difference is that we used to have a huge marketing campaign. Now we still have that and people that present you a side of their LIFE to you that you follow and presents your products that speaks to them and speaks to their community.

The role of Launchmetrics is based on their data software and reach to connect your company service and product with the influencer that is susceptible to have the right impact for you.

THIS IS A VERY VALUABLE SERVICE. It is not because you are an influencer that everything will be a hit. They have a large database for those influencers. Not every company can afford to pay 100.000$ for a post-campaign. Is it better to have a post placement ? or a youtube video?

All of those questions have to be valued and when you plunge into it the question become way more complex than I have a new fashion line lets find an influencer.

WHICH IS CALLED AN INFLUENCER IDENTIFICATION SERVICE.

( this graphic design was not created by luxurytechapparel.com or me Lea M, it was directly taken from the Launchmetrics website: https://www.launchmetrics.com)

2 Launch products to the market:

It installs a continuation with the marketing campaign of the product and sees how the product is doing across all of the sealing platforms worldwide.

( this graphic design was not created by luxurytechapparel.com or me Lea M, it was directly taken from the Launchmetrics website: https://www.launchmetrics.com)

This has some major advantages:

  •  It gives you clear data to improve your strategy on a world map which happens to be pretty vast. It gives you an instant plan of reaction to adapt and put into action in different parts of the world. Your Asian market will not have the same marketing strategy as your us market.

However, a good popular example is Nike. They have an app as well as us campaign the last one is stunning. WATCH IT For calling ambitions of woman crazy or people dreams crazy as well as the amazing successful Chinese campaign.

This will allow you as well to prepare your next product and see which country you will have to focus on.

  • You also have Contact management emails
  • ( this graphic design was not created by luxurytechapparel.com or me Lea M, it was directly taken from the Launchmetrics website: https://www.launchmetrics.com)
  • Digital and technological events management

 

  • Digital showroom: which is extremely important because your image can be used over and over all over the world. I don’t know if you are aware of the history of modern fashion. But the center of MODERN fashion used to be Paris post-war. France has a long long fashion history that I will cover another day because I want this article to be relevant, about Laucnhmetrics and what it can do for you. BUT rich people used to fly to Paris twice or once a year stay for the messages and then go back to their country. That’s how America literal discovered Coco Chanel and made her a star even before the French did with the little black dress.

( this graphic design was not created by luxurytechapparel.com or me Lea M, it was directly taken from the Launchmetrics website: https://www.launchmetrics.com)

  • Now fashion shows have almost their collection out for the runway and then the next week is a market week. THAT IS WHY TELLING RUNWAY IS REALLY WRONG IN FASHION BECAUSE FASHION IS WHOLE. RUNWAY, ESSEYAGE, MARKET WEEK… Only Prada is one of the few houses where you have to wait a month to be able to buy the collection wholesale.

 

  • CONCLUSION this service by Launchmetrics ease your Runway apparition but an instant data analysis from all influencers over the world in order to get your Market week more performance which is where you start making money because you see who is gonna buy your collection in wholesale and what is the reaction of your potential customer in life on different social media platform.
  • THIS IS REALLY IMPORTANT FOR ANYONE IN THE INDUSTRY
  •               How can they increase the productivity of your brand?

 MEDIA INTELLIGENCE:

  • Pr Monitoring: which is also taking care of influencers as well as the brands to thrive during fashion week.
  • Campaign Media Reports; which is what Launchmetrics called MIV which I did not know what it was since I got reject how to know.

It is, in fact, MEDIA IMPACT VALUE algorithm that works. Which is all about client clarity and match the right influencer with the right brand in order to get the biggest MIV.

For example, we know thanks to Launchmetrics that the Givenchy dress wore at the Royal Wedding represented 7% MIV and that this represented in total value 22.6 Million for Givenchy in terms of dollars. Due to a high volume of coverage for the royal wedding as well as popularize the brand with audiences unfamiliar with fashion protocol.

                     CONCLUSION THAT YOU CAN APPLY FOR YOU

I literally spend around six hours (minimum) writing this article creating graphic design and reading reports in order to break it down for you. Now I really did that because I do believe that company like Launchmetrics are pioneer into an approach that will have to exist and evolve.

As well, if you want to open a business of your own whether you already have one or you are in school or in a shitty job wanting so bad with all of your blood cells make something impactful out of your life and make a lot of money with it. Companies like Launchmetrics are a prime example of that. As well they show you that trunk show and posting content are good but they are not all of it. That there is an ENTIRE SCIENCE around that.

To conclude I would really say that companies like that choose the science of success and whenever you or your company can start to afford it go there because it will help you thrive.

 

Launchmetrics worked with extremely renowned companies. Like it appears really clear that they are a B2 B business to business their costumes are influencers or brands. Those are pretty much all of the LVMH panels with FENDI, GIVENCHY, DIOR, LOUIS VUITTON… Then retail such as Net a porter or Burberry, GIVENCHY, ADIDAS, TIFFANY AND CO.

 

 

PS: I did not want to write a long article because people are not a super reader and then I was like nope it is not true watch BECOMING from MICHELLE!!!! I really worked super hard to bring you value and cover everything that Launchmetrics is.
Please visit their website. Launchmetric raised 50 Million dollars in venture capital and  created an interactive website with part of the new budget so go take a look:

LAUNCHMETRICS CLICK ON THE LINK BELLOW

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